While going through IFC’s 50 Greatest Trailers of All Time I stumbled upon this Citizen Kane Trailer, number 6 according to their list.
What struck me about this trailer was not the amazing cinematography but the “viral” like treatment Orson Welles used. The film came out in 1941 and not only did the film break all the rules so did the trailer. Now a popular technique used to make advertising more believable, the casual filming, home movie or casual look. All the while carefully delivering a marketing message.
Brilliant stuff, Orson was ahead of his time.