Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

Happy Fourth!
“Fireworks” from Animal Collective’s 2007 album, Strawberry Jam, released November 5, 2007 by Domino Records.

Dir. Jon Leone

http://www.MyAnimalHome.net
http://www.dominorecordco.com
http://www.dominorecordco.us

Blues played by me on my acoustic in open g tuning. Footage from Imagine “How Do You Sleep?” and Muddy Waters “Mannish Boy” playing live at 1974 Montreux Jazz Festival.

“Whales & Salt” by eric toledo.

guitar – eric
percussion – sr

Recorded live with a Zoom H2
Outro mixed with “Two of Us” by Paul McCartney

Video Footage:
The Beatles: The First U.S. Visit
Two of Us

At TED2010, Bill Gates unveils his vision for the world’s energy future, describing the need for “miracles” to avoid planetary catastrophe and explaining why he’s backing a dramatically different type of nuclear reactor. The necessary goal? Zero carbon emissions globally by 2050.

Christopher Smith – Gently Gently from Boompa Records on Vimeo.

From Christopher Smith’s debut album, The Beckon Call, out May 11, 2010 on Boompa Records.
MP3 download of “Gently Gently” available at christophersmith.bandcamp.com/album/gently-gently

Directed by SALAZAR
Director of Photography – Todd Duym
Art Direction – Hitoshi Okamoto
Assistant Set Decorator – Robin Hunt

thebeckoncall.com

“I think records were just a little bubble through time and those who made a living from them for a while were lucky. There is no reason why anyone should have made so much money from selling records except that everything was right for this period of time. I always knew it would run out sooner or later. It couldn’t last, and now it’s running out. I don’t particularly care that it is and like the way things are going. The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you’d be stuck with your whale blubber. Sorry mate – history’s moving along. Recorded music equals whale blubber. Eventually, something else will replace it.”
- Brian Eno

Read the full article here:
http://www.guardian.co.uk/music/2010/jan/17/brian-eno-interview-paul-morley

Every seven years, designer Stefan Sagmeister closes his New York studio for a yearlong sabbatical to rejuvenate and refresh their creative outlook. He explains the often overlooked value of time off and shows the innovative projects inspired by his time in Bali.

A must see inspirational film about the advertising industry. Nothing someone in the creative industry doesn’t know or heard of already but to see it on the big screen and done well is a treat. I found this film more inspirational then Objectified, which I really enjoyed but felt lacked story to keep me entertained. Art & Copy on the other hand uses more movie story telling techniques then documentary informational approaches which I think won me over.

What’s different and perhaps surprising about this movie, is that it isn’t about bad advertising, that 98% which so often annoys and disrespects its audience. I didn’t want to make a doc that just trashes trashy advertising. Too easy, too obvious, and why bother? Instead, granted access to a handful of the greatest advertising minds of the last fifty years, I felt it could be a more powerful statement to focus the film only on those rare few who actually moved and inspired our culture with their work. And that higher standard made me want to make a film that reflected the same kind of disciplined artistic approach that my subjects used.
Doug Pray – Director of Art & Copy

It’s nice to see a rise in films about the creative industry. We can thank Helvetica for this new niche genre gaining attention.

http://www.artandcopyfilm.com/

While going through IFC’s 50 Greatest Trailers of All Time I stumbled upon this Citizen Kane movie trailer, number 6 according to their list.

What struck me about this trailer was not the amazing cinematography but the “viral” like treatment Orson Welles used. The film came out in 1941 and not only did the film break all the rules so did the trailer. Now a popular technique used to make advertising more believable, the casual filming, home movie or casual look. All the while carefully delivering a marketing message.

Brilliant stuff, Orson was ahead of his time.